Archive for the ‘design’ Category
design can change!
June 12, 2007“Like any good design, sustainable design involves delivering the best performance or result for the least cost over the long term. Sustainable design involves the strategic use of design to meet current and future human needs without compromising the environment. It includes (re)design of products, processes, services or systems to tackle imbalances or trade-offs between the demands of society, the environment and the economy and, ultimately, restoration of damage already done. “
Beatrice Otto
cos’è una brand?
January 4, 2007“Una brand è l’emozione viscerale (”gut feeling”) che una persona prova di fronte ad un prodotto, ad un servizio o ad un’azienda”
marty neumeier, autore di ZAG, the #1 strategy of high-performance brands

download immagine (pag. 24-25 del libro):prospetto discipline.pdf
uno dei libri più intelligenti che ho letto negli ultimi mesi.
buon inizio d’anno

