Ipod Audience

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Un’ interessante grafico che spiega l’influenza dei diversi media nelle decisioni di acquisto degli Ipod User. (settore automotive).

Da notare:

  • Word of mouth: 38.3%
  • TV/Broadcast: 31.6%
  • “ho letto un articolo sul prodotto”: 27.1%

via imediaconnection (via bigresearch)

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