Sui vecchi e i nuovi modelli di advertising…….

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Non posso fare a meno di riportarvi questa illuminante riflessione di Spike Jones, firestarter di brains on fire, perchè rappresenta quello in cui credo fermamente e traccia la direzione del futuro….

Non la traduco per non snaturare la poesia…

Il post è intitolato Campaigns vs Movements (campagne vs movimenti) ed è correlato ai concetti espressi da John Moore alla conferenza sul WOM marketing di Barcellona:

“Let’s think for a moment about the old advertising model (campaigns) and the new word of mouth model (movements).

Campaigns have a beginning and an end. Movements go on as long as kindred spirits are involved. Campaigns are part of the war vocabulary. Movements are part of the evangelist vocabulary. Campaigns are dry and emotionally detached. Movements are organic and rooted in passion. Campaigns rely on traditional mediums. Movements rely on word of mouth. Campaigns are part of the creationist theory. Movements are part of the evolutionist theory. Campaigns are you talking about yourself. Movements are others talking about you. Campaigns add to awareness. Movements add to credibility. Campaigns are “you vs. us.” Movements are “let’s do this together.”

Do you have anything to add to the list?”

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