word of mouth marketing: in & out

Immagine 4.png

Via wordspreadsquickly, una sintetica ma efficace lista di concetti che meglio si addicono al WOM:

The 2006 IN and OUT list for Word of Mouth Marketing:

1. Word of Mouth – in and out — Buzz Marketing
2. Social Incentives – in and out — Economic Incentives
3. Individuals — in and out — Customers
4. Communities — in and out — Audiences
5. Strong Ties — in and out — Influencers
5. Recommendations — in and out — Referral Power
6. Connected Marketing (Edited Justin Kirby & Paul Marsden) — in and out — Grapevine
7. Personal Feedback — in and out — Advisory Councils
8. Relationship Strength — in and out — Metrics
9. Online Content Distribution — in and out — PR
10. Integration — in and out — One-off Campaigns


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: