word of mouth marketing: in & out

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Via wordspreadsquickly, una sintetica ma efficace lista di concetti che meglio si addicono al WOM:

The 2006 IN and OUT list for Word of Mouth Marketing:

1. Word of Mouth – in and out — Buzz Marketing
2. Social Incentives – in and out — Economic Incentives
3. Individuals — in and out — Customers
4. Communities — in and out — Audiences
5. Strong Ties — in and out — Influencers
5. Recommendations — in and out — Referral Power
6. Connected Marketing (Edited Justin Kirby & Paul Marsden) — in and out — Grapevine
7. Personal Feedback — in and out — Advisory Councils
8. Relationship Strength — in and out — Metrics
9. Online Content Distribution — in and out — PR
10. Integration — in and out — One-off Campaigns

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